Privacy Policy – Praakta

1. Introduction

At Praakta.com, we are committed to protecting and respecting your privacy. We understand the importance of safeguarding your personal information and ensuring that your online shopping experience is both secure and trustworthy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit, browse, or make purchases on our website.

This policy applies to all users of Praakta.com, including visitors, registered users, and customers. By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree with our practices, we kindly ask that you refrain from using our services.

2. Information We Collect

When you engage with our website, we may collect various types of personal and non-personal information to serve you better. This includes:

2.1 Personal Information:

Full Name
Email Address
Phone Number
Billing Address
Shipping/Delivery Address
Payment Information (Card details, UPI, etc. via secure payment gateways — we do not store card details directly)
Order History
Communication Records (emails, chats, or customer service interactions)

2.2 Non-Personal Information:

IP Address
Browser type and version
Device type (mobile, desktop, tablet)
Operating system
Time zone and location data
Pages visited on our website
Time spent on pages
Referral source (how you landed on our website — Google, Facebook, Instagram, direct, etc.)

3. How We Collect Information

We collect your data in the following ways:

When you browse the website
When you create an account
When you place an order
When you subscribe to newsletters or marketing emails
When you contact customer support
When you participate in surveys, contests, or promotions

Additionally, we use cookies, log files, and analytics tools to collect browsing data to improve user experience.

4. Why We Collect Your Information

The primary reasons we collect your data are to:

Process and fulfill orders efficiently
Communicate order status and tracking updates
Respond to customer service requests
Send promotional offers, newsletters, or updates (only if you opt-in)
Improve website functionality, user experience, and content relevance
Detect and prevent fraud, unauthorized transactions, or other malicious activities
Comply with legal, tax, or regulatory requirements

5. Cookies and Tracking Technologies

Cookies are small text files stored on your browser to enhance your browsing experience. We use cookies for:

Recognizing you when you return to the site
Maintaining items in your shopping cart
Analyzing website traffic and visitor behavior
Remembering your preferences (currency, language, etc.)
Retargeting ads on platforms like Google, Facebook, or Instagram

If you prefer, you can disable cookies through your browser settings, but this may affect certain features of the website.

6. How We Protect Your Data

Your security is our top priority. We implement multiple layers of protection, including:

SSL (Secure Socket Layer) encryption for all transactions
PCI DSS-compliant payment gateways to handle transactions securely
Firewalls and malware protection
Restricted access to personal data — only authorized personnel can access necessary information
Regular security audits and updates

Despite these measures, no method of electronic transmission is 100% secure. We do our best to protect your data, but we cannot guarantee absolute security.

7. Third-Party Services and Sharing Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

However, we may share data with trusted third parties who help us operate our website and business, such as:

Payment gateways (Razorpay, Stripe, PayPal, etc.)
Shipping partners (Delhivery, Bluedart, India Post, etc.)
Marketing platforms (Mailchimp, Meta, Google Ads, etc.)
Analytics tools (Google Analytics, Hotjar, etc.)
Fraud detection services

These third parties are obligated to keep your information confidential and only use it to provide services on our behalf.

8. Legal Disclosure

We may disclose your information if required to do so by law or if such action is necessary to:

Comply with legal obligations
Protect and defend our rights or property
Prevent fraud or criminal activity
Ensure the safety of users or the public

9. Marketing Communication

When you subscribe to our newsletters, updates, or promotions, we may contact you via email, SMS, or WhatsApp. You can opt out of marketing communications at any time by:

Clicking the “Unsubscribe” link in emails
Replying with “STOP” to SMS/WhatsApp
Contacting our customer support directly

10. Your Rights as a Customer

You have the right to:

Access the personal data we hold about you
Correct or update inaccurate data
Request deletion of your personal data (subject to legal obligations)
Opt out of marketing communications
Withdraw consent where processing is based on consent
Lodge complaints with relevant data protection authorities if needed

11. Data Retention Policy

We retain your personal information for as long as needed to:

Fulfill orders
Meet legal or tax obligations
Resolve disputes
Enforce our agreements

Once the data is no longer needed, it is securely deleted.

12. Children’s Privacy

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a child, we will delete it immediately.

13. International Data Transfers

If you are accessing Praakta.com from outside India, please be aware that your information may be transferred to, stored, and processed in India where our servers are located. By using our website, you consent to this transfer.

14. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with the revised date. We encourage users to review this page regularly to stay informed.